5 Automated Emails Every Business Should Have Running Today
These five flows run in the background and quietly recover revenue you're currently losing.
1. Welcome sequence
The moment someone signs up is the moment they're most interested in you. A 2–3 email welcome sequence introducing your best work converts far better than silence.
2. Abandoned cart or inquiry follow-up
Most people who start a purchase or fill a form don't finish the first time. A gentle, well-timed follow-up recovers a meaningful share of that lost interest automatically.
3. Post-purchase or post-service follow-up
Asking for a review or feedback right after a good experience — automatically, every time — builds the review volume that both customers and search engines trust.
4. Win-back sequence
Customers who haven't engaged in a while are cheaper to bring back than new customers are to acquire. A simple 'we miss you' sequence, run automatically, keeps that door open.
5. Lead nurture for long sales cycles
For real estate, high-ticket services or B2B, a drip sequence that educates over weeks — not just one follow-up call — keeps you top of mind until the buyer is ready.